Branded Playlists for Businesses

Amplifying your brand.

By combining your brand’s most distinctive and aspirational aspects with our musical expertise and creativity, the audio experiences in your retail or hospitality spaces won’t just be on brand - they’ll be part of it.

We aim to build a music profile that is a perfect audio reflection of where you want your brand to go, and how you want to make customers - and staff - feel. We’ll help you build affinity and deeper connections with customers, as well as operational impact.

Brands we amplify

Our approach.

Human experts, backed by intelligent tools.

From DJs to producers to radio hosts, our team of experienced music curators build your playlists using years of experience. Nothing beats the human ear, and all of our playlists are built in this way - no exceptions.

This human expertise is then backed with music data and a range of intelligent tools to help us connect your brand to music, considering factors like energy levels, valence, instrumentation and much, much more.

Sounds with substance.

Our music curation process utilises a robust, academic model that was specifically designed to help brand professionals understand the types of music that align with their values and goals.

Using this model means we avoid any “fluffiness” and helps to ensure that we’re all on the same page. It can also help to eek out your true desires for the brand and identify words and characteristics that sum these up.

Collaborating as one.

We work closely with you in a collaborative way that ensures we’re efficient and can be a true partner. An easy trap to fall into when selecting music for your business is to follow personal preference - we balance feedback with close consideration to the original brief to make sure the quality of your playlists isn’t sacrificed.

Ongoing music management.

You’ll have both a dedicated Account Manager and Lead Music Curator, so we’re all hands on deck, from regular check-ins and scheduled music reviews, to perfecting your music schedule with your trading patterns in mind. Our music curation service is truly end-to-end, so you can rest assured that you’re in safe hands with Startle.

Why use our Playlist Curation?

Tailored to your brand.

We create playlists that perfectly reflect your brand’s aspirations, values, and desired customer experiences, building deeper connections and lasting memories.

Human expertise, enhanced by technology.

Our music curators use their expertise, supported by intelligent tools analysing energy levels, valence, instrumentation and more to ensure every track aligns with your brand identity.

Purposeful process.

A structured, academic curation model ensures your music choices align with your business goals, avoiding subjectivity or guesswork.

Collaborative partnership.

We work closely with you to balance creative input and brand objectives, ensuring playlists meet your brief without compromising quality.

Ongoing support.

With dedicated account managers and music curators, we provide regular check-ins, music reviews, and schedule optimisation to keep your playlists fresh and impactful.

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For the brand-focused, curation is a game changer.

James Picken, Creative Director

Frequently asked questions.

How often will my curated playlists be updated?

We know it’s important for your music to be up to date and fresh. That’s why our music team is committed to updating your playlists every single month.

Who will be managing my music?

You will be in the safe hands of a Lead Music Curator that acts as your in-house music manager. All of our curators are passionate and experienced, and you’ll have a dedicated Account Manager too.

Why can’t I just play Spotify or Apple Music in my stores?

Streaming services like Spotify or Apple Music aren’t intended for commercial use, so they don’t cover the licenses you need, that’s why you have to use a professional music provider like us.

Professional playlist curation.