Sustainability.

At Startle, we are committed to ensuring that our business practices contribute to a better world.

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Our commitment.

At Startle, we hold ourselves accountable. We’re proud to have built our company with an incredibly low environmental footprint. We’re not perfect, but we’re making big strides to be as environmentally responsible as possible.

It’s important that we measure, reduce and offset our emissions across all three scopes so that we fully understand our true environmental footprint. Measuring our footprint is an exercise that we undertake each year, and we publish our results here on our website for full transparency.

Our total emissions for 2023.

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Home working

18.2 tCO2e

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Vehicles

0.491 tCO2e

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Suppliers

345 tCO2e

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Offset

349.10 tCO2e

View our methodology

Ultra lightweight hardware.

All of our background music and digital signage is powered by the smart little Startle Player. Not only is it incredibly efficient (drawing < 2W of power), but it’s compact (just 10.5 x 7.5 x 5 cm in size) and lightweight too (weighing < 250g) meaning its shipping footprint is tiny as well.

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Power saving features and digital alternatives.

With our customisable scheduler, customers are able to set their own opening hours. That means that not only do our players automatically go to sleep when you’re not using them, they can even turn your screens off at closing time (and back on again for opening).

Utilising your existing screens for digital signage already provides benefits over print promotional materials, such as providing more control and being more eye-catching, but it can also be a great way to help reduce emissions associated with printing and posting physical point of sale materials to your locations.

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Making sustainable choices.

We've removed all single use packaging from our players. They come packaged in recyclable cardboard, printed with planet friendly inks.

And, as a SaaS provider, we have servers that require power and cooling. We host these in secure data centres powered exclusively by 100% renewable energy.

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No single use plastic

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Recycled packaging

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Eco friendly inks

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100% renewable energy

Sustainable initiatives.

We teamed up with Octopus Electric Vehicles to launch an Electric Vehicle Salary Sacrifice scheme. The scheme allows our UK employees to lease an electric vehicle through Startle, before their income tax is deducted.

Over 40% of our team are now proud drivers of electric vehicles, meaning our personal environmental footprints are smaller too.

Oh, and we’ve helped plant over 15,000 trees to help aid reforestation projects. Pretty neat.

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40%

of our team are currently driving electric vehicles, with more to come

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15k+

trees have been planted to help aid reforestation projects

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Supply chain sustainability.

Ecologi Zero

We track and offset all emissions with Ecologi - the scope of this includes evaluating our direct emissions, indirect emissions, and value chain emissions. To us it is important that we measure, reduce and offset our emissions across all three scopes so that we fully understand our true environmental footprint.

ISO 14001

We're also ISO 14001 accredited. This accreditation sets out the requirements for an effective environmental management system, and it’s a clear way for us to set out our commitment to the environment, looking at elements like minimising our waste, training our employees, and establishing our environmental objectives.

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Running Startle in an environmentally conscious way isn’t just a personal priority - it’s a commitment we’ve embodied in our culture. I’m proud to see our entire team rally behind a shared drive to respect and protect the environment, making sustainable choices a cornerstone of everything we do.

Adam Castleton

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CEO of Startle Music

Adam