Adam Castleton.

With 15 years of experience in the technology industry and a deep-rooted passion for customer experience - one that first took shape during his time in hospitality - Adam brings a unique blend of strategic vision and people-centric leadership to Startle. As our CEO, he is not only responsible for steering the company toward innovation and growth but also for fostering a positive and dynamic culture that empowers both our customers and our team.

Adam is driven by the belief that great businesses are built on strong relationships, impactful experiences, and a shared sense of purpose. Under his leadership, Startle continues to push boundaries, leveraging technology and creativity to enhance the way brands use music and signage to connect with their audiences. His strategic mindset, combined with an innate understanding of what makes a customer experience truly exceptional, ensures that Startle remains ahead of the curve in an ever-evolving industry.

Outside of work, Adam makes a conscious effort to switch off and recharge. For him, nothing beats spending quality time outdoors with his wife and kids. His self-proclaimed ‘happy place’ is a peaceful wander through the forest on a sunny day.