Startle Acquires Visual ID

Since Startle launched in 2015, we’ve been focused on creating unique and impactful customer experiences. We’ve used music, data and behavioural science to help businesses achieve their brand objectives through perfectly curated playlists, digital signage and more. 

But, we are so excited to take the next step to continue to innovate and expand. 

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We’re thrilled to welcome Visual ID to the Startle group.

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About Visual ID 

Visual ID has built a strong reputation developing cloud applications for the retail and service industries. Specialising in digital signage, printed point-of-sale materials and social media asset creation, their marketing toolkit is utilised daily by over 3,000 businesses throughout Ireland and beyond. Allowing clients to securely produce, edit and distribute their marketing materials digitally, in print and online. Their products ensure legal compliance and brand consistency while also delivering operational cost savings.

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What does the future hold?

We like to think this acquisition will bring together the complementary strengths of Startle and Visual ID. We will bring our music expertise to Visual ID’s in-store radio offering, creating a synergy that will expand the existing product offerings.  With both of our brands being focused on the power of tech and the importance of great customer experiences, the partnership looks to enhance both of our offerings, and allow us to exceed the expectations of our customers even further. We’re also excited as this is our first international acquisition - it sets the precedent for Startle’s continued growth and is a good representation of our ambition. 

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I am thrilled to welcome Visual ID to the Startle group. It is our first acquisition in Ireland, an exciting market to be a part of. We look forward to working with Visual ID to offer in-store music and radio to their customer base, and helping them to export their innovative in-store marketing technology outside of Ireland. I already know they’re going to fit seamlessly into the culture at Startle, and I can’t wait to see where the partnership can take both companies.

- Adam, Startle's CEO

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We’re so excited to see how this partnership with Visual ID can help both us grow, develop, and create even more exciting customer experiences in branded spaces. 

Follow Visual ID on LinkedIn to keep up to date (you’re not going to want to miss out), and check out their brand new website here.