Let's take a deep dive into the world of electronic dance music.
Music genres are important. Us humans like order. We like to put things into boxes so they make sense to us. And we like to use these boxes to help us form an identity ourselves. That’s why music genres are so important.
From underground clubs to massive festival stages, EDM has brought together fans worldwide, offering not just music, but an immersive experience fueled by lights, sounds, and emotions.
We already have a wrap up on what genre is, and a deep dive into Pop, Rock, Hip Hop, Country and R&B, so now it’s time to look at the world of EDM.
EDM stands for Electronic Dance Music, a broad genre of music that primarily revolves around digitally-produced beats and synthesised sounds designed to be played in dance clubs, festivals, and parties.
EDM is known for its energetic, high-tempo beats, repetitive rhythms, and heavy use of electronic instruments like synthesisers, drum machines, and digital audio workstations (DAWs). Some argue that EDM is not one single genre, but an umbrella term that covers subgenres such as:
EDM’s roots trace back to the late 1970s and early 1980s when electronic music production began to take hold, thanks to advancements in synthesisers, drum machines, and computers.
Disco music, with its emphasis on rhythm and groove, laid the foundation, but EDM’s birth is often associated with genres like house music (originating in Chicago) and techno (emerging from Detroit). These early forms of electronic music were produced and played primarily in underground clubs, characterised by repetitive beats, synthesised sounds, and a focus on rhythm over traditional songwriting.
The rave scene of the 1990s pushed EDM into wider cultural consciousness. In Europe, particularly in countries like the UK and Germany, warehouse parties and large-scale raves became breeding grounds for new subgenres like trance, jungle, and drum & bass. The scene exploded with dance tracks that prioritised a communal, euphoric experience. DJs became the new rockstars, their sets dictating the energy of massive crowds.
One of the key characteristics of EDM music is its ability to build and release energy through long risers, drum layering, and pulsating synths that lead up to the 'drop' moment. These quick bursts of energy are well-suited to busy environments like bars and pubs, especially in the evenings. Also, since some of the biggest EDM artists dominated the charts during the early to mid-2010s, this style of music can bring a sense of nostalgia, enhancing the feel-good experience when combined with its energetic moments.
- Magnus, Startle's Music Consultant
Ready to amplify your brand? Get in touch to find out how we can use music and tech to help you achieve your goals.
Elevate your brand with strategic music solutions, designed to build an impactful audio experience. We’re here every step of the way to help you craft your auditory identity and achieve your goals.
Elevate your brand with strategic visual solutions, designed to build an impactful experience. From digital signage to branded TV, our end-to-end service ensures your brand's visual identity is consistent, impactful and supported every step of the way.
Proactive account management, free player replacements, end-to-end support… our Relentless Support™ team are definitely just that - relentless. You can rest assured that you’re in safe hands with Startle - get in touch.
Ready to amplify your retail brand? Get in touch to find out how we can use music and tech to help you achieve your goals.
Ready to amplify your hospitality brand? Get in touch to find out how we can use music and tech to help you achieve your goals.
Ready to amplify your brand? Get in touch to find out how we can use music and tech to help you achieve your goals.
Elevate your brand with strategic music solutions, designed to build an impactful audio experience. We’re here every step of the way to help you craft your auditory identity and achieve your goals.
Elevate your brand with strategic visual solutions, designed to build an impactful experience. From digital signage to branded TV, our end-to-end service ensures your brand's visual identity is consistent, impactful and supported every step of the way.
Proactive account management, free player replacements, end-to-end support… our Relentless Support™ team are definitely just that - relentless. You can rest assured that you’re in safe hands with Startle - get in touch.
Ready to amplify your retail brand? Get in touch to find out how we can use music and tech to help you achieve your goals.
Ready to amplify your hospitality brand? Get in touch to find out how we can use music and tech to help you achieve your goals.
Get in touch to speak to our team who are ready to help you amplify your brand. We’d love to hear from you.
Startle Music Ltd
6 Hillside Farm, Pepper Hill
Great Amwell, SG12 9FX, UK
+44 (0) 203 397 7676
Startle c/o I.D. Online Ltd
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Dublin, D24 DKP4, Ireland
+353 1 697 2557
Startle International Inc
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New York, NY 10003, USA
+1 646-585-0165