Let's learn a bit more about an iconic music genre - country music.
There’s a whole world of music out there (the medal for the most obvious statement goes to us). It’s estimated that there are anywhere between 97 and 230 million songs in the world.
Us humans like order. We like to put things into boxes so they make sense to us. And we like to use these boxes to help us form an identity ourselves. That’s why music genres are so important.
We already have a wrap up on what genre is, and a deep dive into pop, rock and hip-hop, so now it’s time to look at the world of country music.
When people talk about ‘country music’ they usually mean American country music (sometimes also referred to as Country & Western).
Country music is a genre of popular music that originated in the Southern United States in the early 20th century. It takes its roots from various folk traditions, and combines elements of folk, blues, Western, and gospel music.
Country music is often seen as a style and genre of largely string-accompanied American popular music, usually vocalised, generally simple in form and harmony. The songs in the genre are generally romantic or melancholy ballads, accompanied by acoustic or electric guitar, banjo, violin and harmonicas.
It’s a vast musical genre taking in everything from Bluegrass (which originated in the Blue Mountains of Virginia), Honky Tonk (featuring fiddles and steel guitars), Hillbilly and Outlaw, to more modern genres such as Alt-country.
There are a few ways to identify a country song:
But as country music developed throughout the 20th Century, all kinds of instruments began to be used, including drums, electric guitars, zithers and mandolins.
Like all genres, subgenres of country music have developed over time:
Country music’s earliest roots are in the 17th Century, when predominantly British and Irish immigrants brought their instruments, songs and musical traditions to the USA. Many settled in the Appalachian region (an area that runs from southern New York to northern Mississippi in the eastern US).
The genre really took off with the arrival of radio in the 1920s. Early radio shows like Grand Ole Opry, which began in 1924 and was based in Nashville, Tennessee before later being broadcast nationwide, gave country music exposure - allowing people to listen to, and become fans of bands that weren’t from their local area.
Then during the Great Depression, rural people were increasingly forced into big cities in search of work, taking their favourite music with them and exposing it to new audiences.
Early Influences: Early country music was influenced by the folk music of European immigrants and the blues from African American communities.
1920s-1930s: The genre began to gain popularity with artists like Jimmie Rodgers and the Carter Family, who are considered pioneers.
1940s-1950s: This period saw the rise of honky-tonk and Western swing, with artists such as Hank Williams and Bob Wills.
1960s-1970s: Country music began to merge with pop music, leading to the development of the "Nashville Sound" with artists like Patsy Cline and Jim Reeves.
1980s-Present: The genre continued to evolve, incorporating rock and pop influences, leading to the success of artists like Garth Brooks, Shania Twain, and more recently, artists like Taylor Swift and Luke Bryan.
The Country Music Association reported that streaming of country stars rose by almost 50% between 2020 and 2022 and its popularity on these shores is still growing.
According to YouGov, the top 5 most popular country artists in the UK are:
Country music has a characteristic authenticity which makes it particularly suited to those venues looking to set a familiar tone. The instrumentation found in classic country tracks gives this kind of music a very human feel which helps to reinforce approachable atmospheres - perfect for cosy pubs (when used in moderation). On the other hand, with Country music exploding in recent years due to artists like TS, Morgan Wallen, and Luke Combs, we are seeing adjacent genres pop up all over the place - artists taking country influences and packaging them through different musical lenses. These fusion genres are more suited to those venues looking to set a younger and more modern tone, whilst still maintaining a feeling of realness.
Magnus, our Music Consultant (and genius)
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Ready to amplify your hospitality brand? Get in touch to find out how we can use music and tech to help you achieve your goals.
Ready to amplify your brand? Get in touch to find out how we can use music and tech to help you achieve your goals.
Elevate your brand with strategic music solutions, designed to build an impactful audio experience. We’re here every step of the way to help you craft your auditory identity and achieve your goals.
Elevate your brand with strategic visual solutions, designed to build an impactful experience. From digital signage to branded TV, our end-to-end service ensures your brand's visual identity is consistent, impactful and supported every step of the way.
Proactive account management, free player replacements, end-to-end support… our Relentless Support™ team are definitely just that - relentless. You can rest assured that you’re in safe hands with Startle - get in touch.
Ready to amplify your retail brand? Get in touch to find out how we can use music and tech to help you achieve your goals.
Ready to amplify your hospitality brand? Get in touch to find out how we can use music and tech to help you achieve your goals.
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