Mind Your Business: Startle - Episode 3

Mind Your Business is the sponsored spin-off of marketing agency ...Gasp!'s world-leading podcast, Call to Action®. It gives inspiring, unusual or simply very likeable businesses a chance to share their story. In ...Gasp!'s own words, "It’s like reading a business book with the word ‘guru’ in the title, with the single but vital exception that it won’t make you do a little sick in your mouth".

This is the third and final episode of our three part Mind Your Business series.

For the encore, we’ve got the band back together with Adam, our CEO, James, Creative Director, and Magnus, Music Consultant, belting out their favourite behavioural science hits, like expectancy theory and the peak end rule, before facing a ton of tough posers from people in the industry.   

The team chat about:

📣 Expectancy theory and the peak end rule 

📣 Managing first impressions at scale 

📣 Brands doing it well 

📣 Whether there’s one playlist that does it best 

📣 How the weight of cutlery impacts how you perceive your meal 

📣 And some tough industry questions from Sean at Thirty Seconds Out

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One of the traps that a lot of retailers fall into is that they look for inspiration inside their own industry and end up sounding very similar. One of the things we try to do is intentionally look for inspiration outside of an industry.

Time stamps:

(01:12) - An introduction to Startle, Adam, Magnus, and James

(02:50) - If you listened to Episode 1 and 3, jump here to skip the recap and get straight into Episode 3.    

(03:20) - A quick lesson in expectancy theory  

(06:54) - How to manage first impressions at scale 

(08:25) - Brands doing it well and the power of a balloon 

(10:57) - Peak end rule and playing musical scrabble  

(15:25) - Questions from people in the industry  

(15:40) - Is there one playlist that does it best? 

(23:00) - Should you let employees play their favourites? 

(27:28) - How the weight of cutlery impacts how you perceive your meal 

(30:28) - Wrap up

Find out more about our first-of-its-kind book, Atmospheres That Sell, or get in touch to speak to us about using music and behavioural science in your business.