.webp)
Mind Your Business: Startle - Episode 2
The second episode of our three part podcast series for business leaders doing things very much their own way.
Mind Your Business is the sponsored spin-off of marketing agency ...Gasp!'s world-leading podcast, Call to Action®. It gives inspiring, unusual or simply very likeable businesses a chance to share their story. In ...Gasp!'s own words, "It’s like reading a business book with the word ‘guru’ in the title, with the single but vital exception that it won’t make you do a little sick in your mouth".
This is the second episode of our three part Mind Your Business series.
For this second episode, we've got a BOGOF of Magnus, our Music Consultant, and James, our Creative Director.
The dynamic duo chat to Giles about:
📣 How music can influence every aspect of how we behave
📣 Why you shouldn’t view music solely as an entertainment service
📣 The science of sound
📣 Boosting bass to sell more Rolexes
📣 Dealing with a constantly changing context
📣 How to use music to say something about your brand, and tons more.
A lot of places tend to still see music solely as an entertainment service. So it’s given minimal thought when designing spaces. But the power of music in communicating other aspects of business like brand personality and tone of voice is amazing.
Time stamps:
(01:12) - An introduction to Startle, Magnus, and James
(02:50) - If you listened to Episode 1, jump here to skip the recap and get straight into Episode 2.
(03:20) - The power of music to influence every aspect of our lives
(06:45) - How brands can use music as an atmospheric tool
(09:24) - The pitfalls of seeing music solely as an entertainment service
(15:26) - The science of sound and why boosting the bass could sell more Rolexes
(19:18) - The role of context
(28:40) - A teaser for Part 3
Find out more about our first-of-its-kind book, Atmospheres That Sell, or get in touch to speak to us about using music and behavioural science in your business.
Heard enough?
Ready to create standout customer experiences? Get in touch to find out how we can use music and tech to help you achieve your goals.
Request a quote
Heard enough?
Music is powerful, but using it with intention takes skill. Chat to our team today to find out how our behavioural-science backed, curated playlists could help you achieve your goals.
Tell me more
Heard enough?
Seeing is believing. Engaging your customers through vibrant visual displays can be a game-changer in your retail or hospitality experience. Chat to our team today to find out how our dynamic digital signage solution could help you achieve your goals.
Tell me more
Heard enough?
Live sport has been at the heart of many pubs for decades. Chat to our team today to find out how Arena, our automated, all-inclusive sports promotion platform, could help you achieve your goals.
Tell me more
Heard enough?
Your environment is always changing. Chat to our team today to find out how using our invaluable insights to auto-adjust your atmosphere could help you achieve your goals and fine-tune your operations.
Tell me more
Heard enough?
Replicate a perfectly curated atmosphere across an entire estate, all from a single platform. Chat to our team today to find out how using Studio could help you achieve your goals.
Tell me more
Heard enough?
Creating something so deeply subjective as an atmosphere without a strong understanding of human behaviour is kind of silly. Chat to our team today to find out how behavioural science can be applied to help you achieve your goals.
Tell me more
Heard enough?
Dedicated management, free player replacements, 24/7/365 support… what you want, baby we got it. Chat to our team today to find out how relentless our Relentless Support™ really are.
Tell me more
Heard enough?
Creating a standout retail experience isn’t easy. Chat to our team today to find out how we can use music and tech to create a till ringing atmosphere and help you achieve your goals.
Tell me more
Heard enough?
Creating a standout restaurant experience isn’t easy. Chat to our team today to find out how we can use music and tech to serve up the perfect atmospheres in your restaurants and help you achieve your goals.
Tell me more
Heard enough?
Creating a standout coffee shop experience isn’t easy. Chat to our team today to find out how we can use music and tech to brew the perfect atmospheres for your cafes and help you achieve your goals.
Tell me more
Heard enough?
Creating a standout pub experience isn’t easy. Chat to our team today to find out how we can use music and pint-sized tech to create the perfect atmosphere and help get the drinks flowing.
Tell me more
Heard enough?
Creating a standout hotel experience isn’t easy. Check out (or in) how we can use music and tech to create the perfect atmospheres and help you achieve your goals by chatting to our team today.
Tell me more
Heard enough?
Creating a standout gym experience isn’t easy. Chat to our team today to find out how we can use music and tech to get your atmospheres into perfect shape and help you achieve your goals.
Tell me more
Heard enough?
Creating a standout salon experience isn’t easy. Chat to our team today to find out how we can use music and tech to create an atmosphere with the perfect finish and help you achieve your goals.
Tell me more
Heard enough?
Creating a standout office experience isn’t easy. Chat to our team today to find out how we can use music and tech to create atmospheres that work as hard as your customers.
Tell me more
Heard enough?
Creating a standout spa experience isn’t easy. Chat to our team today to find out how we can use music and tech to create the perfect peaceful atmosphere and help you achieve your goals.
Tell me more
Heard enough?
Creating a standout ship experience isn’t easy. Chat to our team today to find out how we can use music and tech to create the perfect atmospheres for your cruise ships and help you achieve your goals.
Tell me more
