A New Era of Startle - Your Brand Amplified.

Since 2015, we’ve been proud to help lots of amazing brands across retail and hospitality perfect their background music and digital signage. Whether they’ve opted to take their music into their own hands with our 100+ professional playlists, carefully curated soundtracks just for their brands, or eyecatching and impactful digital signage, we’ve been there every step of the way. 

Exceptionalism and efficiency are in our DNA, and part of that means never sitting still. We’ve been watching the market and talking to our customers, and one thing is clear: brands are caring more about their customers’ experiences than ever before. 

That’s why we’re keen to help craft audio experiences in retail or hospitality spaces that won’t just be on brand - they’ll be part of it. So our products and processes are evolving to do this.

The desired outcome of Startle’s services, both audio and visual? Your brand amplified. 

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Introducing - Branded Radio.

Our new branded radio product offers customers an end-to-end production service in our user platform Studio, that integrates fully licensed music, promotions, announcements and localised content that align perfectly with their brand identity and marketing goals.

Powered by AI, the radio functionality allows retailers to create professional audio messages in minutes. With head-office approved brand voices, retailers can select which promotions and messaging they want to play, with branded jingles automatically added to the start and end of messages, along with a music bed in the background. Information on products and promotions is pulled from head office data, so that the messages are always up to date and accurate. 

Find out more about branded radio here.

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Introducing - Branded TV.

Many hospitality venues have screens, especially in high dwell time areas, that aren’t being used to their maximum potential. Branded TV offers a curated entertainment experience, combining modular content like news and weather, social media content, viral videos and trivia with branded promotions. It’s dynamic and engaging, making it more than just a display for static ads - it’s a fully branded TV channel.

Our new branded TV product also allows customers to tap into opportunities sport provides with a platform that takes care of the promotions, automatically updating with fresh, relevant content that’s customised to the location. The takeover functionality also allows pubs to tune into live events such as pub quizzes every week.

Find out more about branded TV here.

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The Visuals.

With our new services and even more focus on branding for our customers, we decided that it was time to take our own branding in a bold and exciting new direction. You might have noticed we have a new site, with new colours, imagery, and visuals.

We feel that our new brand aesthetic matches our goals and values perfectly. The new site is more sophisticated, brand-focused, and sleek. 

Have a browse around the site - we’re very proud of it.