Belushi’s + Startle.
Digital signage for meet ups, play offs, and nights out.
About Belushi’s.
Across nine cities in six countries, Belushi's Bars offer a perfect place to meet up, catch the latest kick-off, or have a massive night out. Serving iconic juicy burgers, sticky wings, and a premium drinks selection, they also offer their customers live sports, music and fun like beer pong and happy hours.
Belushi’s are a hugely respected brand who are always keen to try out new ways of engaging with their customers, including through the displays in their locations. They are owned by Beds & Bars, a leading operator of tourist accommodation and entertainment venues in Europe, with backpacker hostels, bars and pubs in their portfolio. They are the only hostel group with standalone bars, like Belushi’s, attached, open to locals and hostel guests alike.
This is how we do it.
We are lucky enough to work with Belushi’s in both their UK and EU locations, providing them with Startle Display.
Within the UK, their sites each have multiple Startle players installed providing digital signage - for example, they usually have one powering the screens in their bar and another powering the screens in the reception of the hostel, allowing them to vary the content they show in different areas but manage this from one intuitive platform.
Their bar screens show digital signage such as promotions and branded messaging, as well as Startle Arena, the sport channel specifically designed for bars and pubs. Startle Arena provides modern match promotion and viral videos, bringing automated sport promotion and ever-changing entertainment to their customers.
In Belushi’s Europe locations (France, Spain, Netherlands, Germany and Austria), the sites also have multiple digital signage players installed in zones such as the bar and the hostel reception, giving customers an occupied wait, as well as pushing relevant promotions.
Startle Arena provides modern match promotion and viral videos, bringing automated sport promotion and ever-changing entertainment to their customers.
Sport promotion like no other.
Belushi’s UK are keen users of Startle Arena, and this was shown when the UEFA Euro 2024 took place.
During the tournament, we scheduled bespoke pre-match content (provided by Belushi’s Sport Activation marketing company, Magnify Marketing). These videos are specific to the home nation, and were scheduled to replace all other digital signage content at that time, usually one hour before kick off. The idea behind this was to maximise the fixture and create a truly compelling pre-game experience.
This event-specific focus isn’t just football, though. For example, we also scheduled specific Formula 1 content, replacing all other usual content, between 1:30pm-3pm on Sunday 7th July 2024 in all Belushi’s Bars sites, to maximise the British Grand Prix at Silverstone.
Belushi’s know a thing or two about making the most of a sporting event - and we are always there to help them do it.
Locations
UK, France, Spain, Netherlands, Germany, Austria
Featured content
Football, Formula 1, food & drink promotions, events, hostel information, local attractions
Venue types
Hostels, Bars, Pubs
Look at me now.
All Belushi’s sites now have effective, dynamic digital signage in their bars and hostels. Their UK sites are loving Startle Arena, and we can’t wait to help them make the most of future sporting events.
We’re also looking forward to creating more late night signage content, unrelated to sports or promotions, to entertain and engage customers even further.
We deliver multiple occasions to consumers and it's important to have a system that can support different times and events. Startle enables us to create atmosphere and content relevant to the time of day and audience as well as showcase what else we have to offer. Particularly during our sporting occasions the ability to have tailored content that enhances the fans experience is a huge support in creating the right atmosphere and ambience.
Head of Group Marketing & Sales
Heard enough?
Get in touch to start playing your customers the kind of background music that creates those hair-tingling moments.
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