EL&N | Clients | Startle

About EL&N.

EL&N are a leading ‘Instagrammable’ cafe and lifestyle brand. The brand name stands for eat, live and nourish - the three core pillars of their food, settings and ethos. Now with over 25 locations around the world, they’re continuing to grow and deliver delicious food and drink.

The backstory.

EL&N approached Startle looking for a software system which would allow their head office to control the music played in their sites and amplify their brand.
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They needed an ultra reliable, regularly updated, and secure music system that they could rely on at all times of the day. They needed playlists without any explicit lyrics, and the ability to import their music flavours directly from Spotify.

The Startle solution.

We were so excited when EL&N approached us. After chatting with them, we understood that they needed to be able to express their brand identity through their in-house Spotify playlists, with a commercially licensed music service. Their soundtracks needed to be fresh yet familiar, and easily accessible for staff to make changes.

We listened to their needs and our team got to work. We helped them integrate the perfect Spotify playlists, put forward our regularly updated chart-topping playlists, shipped our nifty hardware to them, and they were away.

We helped them integrate the perfect Spotify playlists, put forward our regularly updated chart-topping playlists, shipped our nifty hardware to them, and they were away.

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The sound.

EL&N wanted a commercial sound that felt radio-esque and familiar. Their target-market of fashion conscious social-media enthusiasts paired well with a mix of nostalgic classics and music chart staples, providing key moments of listener connection. Using our Spotify integration tool and our chart-based playlists, EL&N were able to customise their own sound with just a few clicks.