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With a degree in Marketing and Marketing Week Mini MBAs in both Marketing and Brand Management, Mel is a powerhouse of knowledge when it comes to building and maintaining strong, customer-focused brands.
As Chief Customer Officer, Mel is responsible for overseeing our marketing, sales, and customer engagement efforts, ensuring that everything we do is designed to deliver the best possible experience for our clients. She plays a key role in shaping the way Startle connects with brands, aligning our strategies to create meaningful interactions, drive growth, and maintain our reputation for excellence. Whether it’s refining messaging or developing new customer initiatives, Mel ensures that Startle stays ahead of the curve in delivering exceptional value.
Outside of work, Mel is a devoted coffee aficionado - always on the lookout for the perfect brew. She also finds balance in her love for yoga, using it as a way to recharge and stay grounded. And when it comes to music, her go-to soundtrack is smooth R&B, with Alicia Keys and Raye often playing in the background as she unwinds.
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The Best Song For...Our Head of Content's music curation skills are put to the test during a given (and often ridiculous) brief that helps us talk about music and science in a way that just makes sense.
Using Behavioural Science: Expectancy TheoryExpectancy Theory concerns how our expectations of a product or service influence how we feel about what we experience or the perceived performance of a product.
Using Behavioural Science: Perceptual FluencyIf you can create the perfect atmosphere and replicate it at scale, you’re effectively constantly embedding positive brand vibes with your customers
Using Behavioural Science: PrimingThere are probably very few other industries where pretty much all the senses can play a part in contributing to a great customer experience and making sales.
In the Booth with DJ Danny DoveJoin us 'In the Booth' as we discover how music can make or break a night out.
Using Behavioural Science: The Fundamental Attribution ErrorYou may think that your customers’ buying habits are shaped entirely by their personality; choosing a garment as it is their favourite colour, selecting a dessert with chocolate as that is their favourite sweet thing, but they are often just as likely, if not more so, to be influenced by the context they are in.