Shaun Potter.

With over 15 years of experience as a designer, a BA in Multimedia, and a degree in Animation, Shaun brings a unique blend of creativity, technical expertise, and user-focused design to the Startle team. His deep understanding of visual storytelling, digital experiences, and brand aesthetics makes him an invaluable asset in shaping how Startle looks and feels.

As Design Lead, Shaun is responsible for much more than just making things look pretty (though he certainly excels at that). He plays a key role in crafting Startle’s outward-facing marketing materials, ensuring that every visual element aligns with our brand identity and communicates our message effectively. Beyond that, he designs the systems and products that our customers interact with, placing a strong emphasis on user experience to create seamless, intuitive, and engaging interfaces. Whether it’s refining a brand concept, developing sleek and functional digital designs, or enhancing the overall aesthetic of Startle’s offerings, Shaun’s work helps define the company’s visual presence.

Outside of work, Shaun has a wide range of passions. He’s an avid vinyl collector, always on the hunt for new records to add to his collection. When he’s not immersed in music, he enjoys practicing martial arts, taking his motorbike out for a ride, and indulging in one of life’s simplest pleasures - eating ice cream.