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Fully managed music for modern luxury.
Jaguar Land Rover are an established automotive company reimagining the future of modern luxury by design through their two distinct British brands. The two brands joined together in 2013, both connected by elements of quality and sustainability.
Jaguar Land Rover came to us with an exciting opportunity to soundtrack their retail locations and amplify their hugely recognisable brand.
Their background music couldn’t be dull, predictable or overly commercial - that would give their clients the wrong impression. They are a modern, luxury brand and their playlists needed to reflect that.
The music had to be perfectly suited for the brand, playable via their existing speakers, and come alongside great support.
First off, the music. We made sure the playlists were unique - the soundtracks were designed from scratch to centre entirely around the values of the Jaguar Land Rover brands. One size definitely does not fit all when it comes to the sound of your brand, so why settle for a generic solution?
Their playlists were built by our experts, backed with data and a range of intelligent tools that helped us connect their brand to the music and encourage specific customer behaviour. This robust, academic curation process means that the music doesn’t only sound perfectly polished, but also puts prospective customers in the right frame of mind to purchase.
And, the playlists were scheduled for the Jaguar Land Rover sites, ready to go when they first logged in to Startle. Their music is managed completely, allowing them to focus on running the retail locations, without worrying that the next song might not do their atmosphere justice.
Aside from the music, nobody wants hassle when switching providers, so we made sure our setup was quick and easy. The Startle Player simply plugs into the site’s amp and connects to the internet to bring music to life.
If Jaguar Land Rover ever needs support, our award-winning Relentless Support™ team are here to help 24/7/365, via phone, email, instant chat and even WhatsApp. Backed by industry-leading SLAs, we resolve issues in minutes with 98%+ satisfaction.
We made sure the playlists were unique - the soundtracks were designed from scratch to centre entirely around the values of the Jaguar Land Rover brands.
Focusing on Neo-Jazz instrumentation and prominent basslines, the Jaguar Land Rover playlists not only provide a layer of contemporary sophistication, but also instil confidence in prospective customers. We offer the brand three individual playlists that represent different energy levels;
Activate - Resets the atmosphere during down periods with soft textures and relaxes drum grooves.
Signature - Accompanies the ebb and flow of daily service with steady rhythmic patterns and gentle instrumental interjections.
Inspire - Raises the intensity for those busier moments with well-rounded basslines and buoyant vocals.
We’re so excited to be providing the music for over 100 Jaguar Land Rover retail locations far and wide. Now their showrooms are being soundtracked perfectly to fit their modern luxury brands.
Our relationships are strong, with our dedicated Account Manager proactively monitoring and supporting the sites, whether they have a technical query or simply want to feed back on our service.
We continue to grow with Jaguar Land Rover, and can’t wait to see where we can take the partnership with this iconic company.
Get in touch to find out how our strategic audio visual solutions can make your brand unforgettable.
