Resources

Let's take a look at the (sometimes overlooked) power of context, and the Fundamental Attribution Error.

Black Friday is well known for being the biggest sale event of the year. But what behavioural science principles are at play?

Set the right tone for every dining experience. Find out what type of music enhances ambience, elevates mood, and complements cuisine.

Let’s look at the importance of being different as a brand if you want to be remembered.

Let's take a deep dive into the most popular music genre in the world - pop.

Whichever is your favourite, genres make the music world go round. Let's take a look at them.

Our brains are powerful drivers of experiences and they feed heavily on past experiences to create the current one. Let’s look at the expectancy theory.

What type of music should we listen to if we want to be productive? Let's take a look.

Let's look at the psychological heuristic and how it can be used in retail and hospitality.

Have you heard of it? Let’s take a look at what audio branding is, some examples that you might recognise, and why it’s so effective.

Emotions and mood are a big part of behavioural science. But why are they so important, and how do they influence us?

Wondering why you can't use Apple Music in your shop or restaurant? Here's why...