Music for cutting, for colouring, for bobs and perms, for chinwags about brides and short backs and sides.
Something clients tell their friends about. A good salon makes every single client feel special, and what’s more special than a background music playlist that includes some of your favourite tracks; a playlist curated to help your mind relax. It elevates a brand to distinction, with the atmosphere of all sites harmonising in unison. Ultimately it improves your bottom line.
But that’s where we can help. Music isn’t all we know, but it’s in our soul, and when blended with tech and our knowledge of behavioural science we create branded salon experiences that sync perfectly in tune with your business objectives.
With our music for salons, we’re lucky to work with some of the biggest and best brands in the world, from high-street chains to high-end hideouts to eclectic independents. Whether you’re looking to influence brand perception, increase customer spend or boost employee productivity, our team has the expertise to drive your objectives and make your salons sing.
Perceptual fluency can be defined as that which we are familiar with. Familiarity requires less effort to process and is therefore valued more highly by the autopilot part of our brain and influencing judgments of the quality of the experience. Perceptual fluency is a driver to attract attention and provide value for customers, and it favours replicating an atmosphere at scale. If you can create the perfect atmosphere and replicate it across all of your salons, you’re effectively constantly embedding positive brand vibes with your customers and this can help build familiarity and strong long-term brand perception.
Taking something that can be seen as a commodity and turning it into a major driving factor to your bottom line. It’s getting music and atmosphere on your team and in all your salons.
Picture a background music system that intelligently pulls in data on the local weather and environment, playing high energy salon music for the busy afternoon and chilled beats when the sun goes down for clients visiting after a hard day at work.
We call it music+.
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Our music services give you everything you need to propel your atmosphere to perfection. Professionally curated playlists designed for a variety of salon environments. An easy-to-use drag and drop scheduler that can be tailored to your opening hours. Flexible permissions that allow you to determine who can control what. Multisite reporting to ensure you’re on top of what’s happening at each and every location. Whatever your requirements, we’ll give you the tools you need to design and scale your perfect atmosphere with our background music for salons.
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Digital signage provides an impactful way to communicate with customers and promote your hair and beauty services. Capture attention when your customers are in the frame of mind to treat themselves, and integrate with background music to create a slick audio-visual experience. Whether you have 5 screens or 5,000, our digital signage system supports easy scheduling and management of static or video content, allowing you to tailor your displays to work perfectly for every time and day of the week.
More about digital signageWith Startle's first-of-its-kind atmosphere monitoring tool, you can gain invaluable insight into how the environment of your salons changes over time. And more importantly, how this impacts areas like sales, footfall and other customer behaviours. By bringing data on your salons’ busyness, energy, temperature and local weather together in one place, you can get a better view than ever of how they measure up - whether comparing by time, daypart, or site to site.
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Startle worked closely with us to tailor curate playlists that are perfect for our customers and our store colleagues. They really invested in understanding Charles Tyrwhitt as a brand and used this to create a strong and varying soundtrack that matched our customers shopping habits throughout the day.
Visual Merchandising Coordinator
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Finding our brand sound has been an exciting and interesting journey, and the help that we've had from the guys at Startle has been super valuable. We have to hand it to them, they nailed it from the get-go and we've been happily bopping away to these playlists ever since!
Marketing Manager
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Startle's music+ service is exceptional. Their playlists are fantastic and I can control all of our venues from my smartphone. The service is backed up by Startle's Relentless Support™ team who are always on hand to answer any question or fix any issue immediately.
Technical Manager
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Get in touch to start playing your salon customers the kind of background music that creates hair-tingling moments.
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