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How important is a happy crew for hospitality?

Written by

Abbie Dawson

Published

May 9, 2022

In the midst of a hospitality recruitment crisis, this is more important than ever.

Anyone who works in hospitality knows that a great, happy crew of staff is absolutely integral to giving customers a great experience; you can have all the best in-store tech and the most jaw-dropping store fit out in the world, but if the workforce is too stretched, or not trained correctly, or demotivated, then your customer experience will suffer.

So the current increase in job vacancies and talk of a recruitment crisis in the sector is clearly of some concern.

There’s still plenty of positive news about; the steakhouse concept restaurant Hawksmoor are taking their brand to Liverpool and opening their first restaurant there, while Greene King (someone Startle work closely with) have plans to double the size of their more premium pub concept, the Metropolitan Pub Company estate.1

Yet the fact is that job vacancies in the sector rose by almost 700% from November 2021​ to January 2022.2

And even more worryingly, there is evidence that the reduced number of staff in teams is starting to take its toll, with the mental health of those working in the hospitality industry being worse now than at the height of the pandemic, according to a new survey by Censuswide and hospitality marketing firm Flipdish.3

One main reason for this is the high number of vacancies in hospitality, with 45% of the nationwide respondents having to ask staff to work longer hours, the report added.

And a further kick in the teeth is the news that plans to introduce legislation prohibiting hospitality firms from taking a proportion of staff tips or service charge have been shelved, a move that the CEO of the Night Time Industries Association (NITA), Michael Kill, described as 'disappointing'.4

Clearly, a lot goes into creating a great hospitality experience, in which the staff play a vital role.

Yes, music is important, but it takes more than just music. We call it Music+.

For us at Startle, it is something customers tell friends about. It elevates a brand to distinction, with all sites harmonising in unison. Ultimately it improves your bottom line. A great music and tech solution can also make your hard-working staff’s job a bit easier.

Walk this way, talk this way…

You have to walk the walk if you talk the talk, so here’s Mike Racz of Domino’s on how we helped transform their brand’s customer experience:

“Startle is the perfect partner for the design and installation of my audio systems. Their expert engineering teams provide site-specific recommendations that always deliver the most amazing sound quality. They also provide me with a number of bespoke playlists that are constantly refreshed with new and exciting music, which means the service is loved by both my staff and customers. I cannot recommend their services highly enough. Having tried the rest, Startle certainly is the best.”

Why not download for free (and with very little effort) our hospitality brochure? There is one for pubs and restaurants, as well as hotels and cafes.

References:

1Propel Hospitality; ‘Other News’. 8th May 2022. https://www.propelhospitality.com/

2The Morning Advertiser; ‘Up pay, advertise more and show progression to attract young people to hospitality’. 29th March 2022. https://www.morningadvertiser.co.uk/Article/2022/03/29/Recruitment-crisis-What-puts-young-people-off-hospitality

3BBC website article; ‘Hospitality: London's recruitment crisis causing mental health issues’. 23rd April 2022. https://www.bbc.co.uk/news/uk-england-london-61149218

4Big Hospitality; ‘’Disappointment as government shelves plans for tipping legislation’. 6th May 2022 https://www.bighospitality.co.uk/Article/2022/05/06/Disappointment-as-Government-shelves-plans-for-tipping-legislation

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Ready to amplify your retail brand? Get in touch to find out how we can use music and tech to help you achieve your goals.

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Abbie Dawson

With a degree in Marketing and a Marketing Week Mini MBA in Marketing, Abbie has always had a goal of working with a brand with music in its DNA. Enter: Startle. She is in charge of our marketing activity, making sure to spread the word of Startle to as many brands as possible. When Abbie’s not working, you'll find her vinyl shopping to add to her collection or in the gym picking up heavy things or making enemies with a punching bag.

Say hello on LinkedIn

Like what you hear?

Ready to amplify your brand? Get in touch to find out how we can use music and tech to help you achieve your goals.

Request information

Like what you hear?

Elevate your brand with strategic music solutions, designed to build an impactful audio experience. We’re here every step of the way to help you craft your auditory identity and achieve your goals.

Request information

Like what you see?

Elevate your brand with strategic visual solutions, designed to build an impactful experience. From digital signage to branded TV, our end-to-end service ensures your brand's visual identity is consistent, impactful and supported every step of the way.

Request information

Like what you hear?

Proactive account management, free player replacements, end-to-end support… our Relentless Support™ team are definitely just that - relentless. You can rest assured that you’re in safe hands with Startle - get in touch.

Request information

Like what you hear?

Ready to amplify your retail brand? Get in touch to find out how we can use music and tech to help you achieve your goals.

Request information

Like what you hear?

Ready to amplify your hospitality brand? Get in touch to find out how we can use music and tech to help you achieve your goals.

Request information

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