Return to all postsReturn to all resources
Is hospitality under more pressure than ever?

Is hospitality under more pressure than ever?

Written by
Abbie Dawson
Published

June 6, 2022

Category
Latest research

Shortages from bouncers to bottles & a lack of government support are impacting hospitality.

As the Platinum Jubilee fades from memory (a weekend that was expected to have delivered a £6bn-plus boost to high streets and hospitality businesses), and as some of us recover from being caught up in the ‘Flightmare’ caused by a chronic lack of aviation industry staff, shortages abound everywhere, and hospitality hasn’t escaped.

Of all the things to predict running low on, a lack of bouncers for the front doors of nightclubs is unlikely to be top of anyone’s list, but that’s the current state of play. As part of a wider staff shortage issue, a dearth of doorman is particularly pressing, with three-quarters of clubs, pubs and bars stating they were short of security staff, with some closing earlier or shutting entirely on Tuesdays or Wednesdays as well as Mondays, according to the Night Time Industries Association (NTIA).1

Kate Nicholls, the chief executive of UKHospitality, said hospitality businesses were still about 10% short of staff, double the level going into the pandemic, and were lacking 188,000 permanent staff and 25,000 temporary or seasonal workers.1

Those who like sipping a nice, iced bottle of beer might be sweating a bit this summer, as the UK is also apparently on the brink of a beer bottle shortage as a result of the supply chain and living cost crisis.

And these same rising living costs seem to be starting to impact customer behaviour, as a YouGov poll has found that over a third of people (39%) have reduced how much they spend on eating out over the last six months due to feeling the pinch.2

But as always, a little look around uncovers something positive. The group that owns Fridays, Hostmore Group, has announced that it plans to almost double its estate to around 200 restaurants in the medium term.3

Yet the industry is still looking to the government for help. Whilst every household in the UK got an energy bill discount of £400 recently, hospitality had hoped Chancellor Rishi Sunak would take the opportunity to outline further support for the sector, such as a temporary reduction in VAT, but no new measures were announced.4

Emma McClarkin, Chief Executive of the British Beer & Pub Association (BBPA), said5:

But there is some positive action coming from the government, as it has made a commitment to make the provision of pavement licenses in England and Wales permanent under the Business and Planning Act. It is still a draft piece of legislation and subject to change, but it should come into law once the current Business and Planning Act ends in September.

The option for outdoor dining and drinking is a huge advantage for the sector in attracting and hosting more customers, so this is potentially a much-needed boost.

So what is a great hospitality customer experience?

What is a great hospitality customer experience? Well, it’s being on a first date and discovering you both have the same taste in music via the perfect playlist.

Yes, music is important, but it takes more than just music. We call it Music+.

For us at Startle, it is something customers tell friends about. It elevates a brand to distinction, with all sites harmonising in unison. Ultimately it improves your bottom line. For example, a pub quiz played entirely through your phone and based on identifying songs you hear as you drink and chat with friends.

For your own brand and business, imagine an atmosphere that’s built to run itself, optimising moment to moment the music, displays and lighting to make sure the experience is always at its best. Couple that with bespoke entertainment or competitive socialising that integrates seamlessly into your atmosphere and we’re suddenly talking about the pub of the future and we’re already building it.

It’s all possible with Startle.

Why not download for free (and with very little effort) our hospitality brochure? There is one for pubs and restaurants, as well as hotels and cafes.

References:

1The Guardian; ‘Lack of bouncers slams the doors on Britons’ big nights out’. 21st May 2022. https://www.theguardian.com/business/2022/may/21/lack-of-bouncers-slams-the-doors-on-britons-big-nights-out

2BigHospitality; ‘A third of people cutting back on eating out and takeaways as cost of living soars’. 24th May 2022. https://www.bighospitality.co.uk/Article/2022/05/24/a-third-of-people-cutting-back-on-eating-out-and-takeaways-as-cost-of-living-soars

3BigHospitality; ‘Fridays owner looking to beef up its estate to almost 200 sites in the medium term’. 26th May 2022. https://www.bighospitality.co.uk/Article/2022/05/26/fridays-owner-looking-to-beef-up-its-estate-to-almost-200-sites-in-the-medium-term

4Big Hospitality; ‘Sector pleads with Chancellor to ‘act now’ and alleviate financial pressures’. 26th May 2022. https://www.bighospitality.co.uk/Article/2022/05/26/Hospitality-sector-pleads-with-Chancellor-to-act-now-and-alleviate-financial-pressures

5Metro; ‘Al fresco dining on pavements is officially here to stay post-lockdown’. 10th May 2022. https://metro.co.uk/2022/05/10/al-fresco-dining-on-pavements-is-officially-here-to-stay-post-lockdown-16616228/

Heard enough?

Ready to create standout customer experiences? Get in touch to find out how we can use music and tech to help you achieve your goals.

Request a quote
Rotary phone

Heard enough?

Music is powerful, but using it with intention takes skill. Chat to our team today to find out how our behavioural-science backed, curated playlists could help you achieve your goals.

Tell me more
Woman dancing

Heard enough?

Seeing is believing. Engaging your customers through vibrant visual displays can be a game-changer in your retail or hospitality experience. Chat to our team today to find out how our dynamic digital signage solution could help you achieve your goals.

Tell me more
Woman's face

Heard enough?

Live sport has been at the heart of many pubs for decades. Chat to our team today to find out how Arena, our automated, all-inclusive sports promotion platform, could help you achieve your goals.

Tell me more
People watching sports in a pub

Heard enough?

Your environment is always changing. Chat to our team today to find out how using our invaluable insights to auto-adjust your atmosphere could help you achieve your goals and fine-tune your operations.

Tell me more
Happy woman eating in restaurant

Heard enough?

Replicate a perfectly curated atmosphere across an entire estate, all from a single platform. Chat to our team today to find out how using Studio could help you achieve your goals.

Tell me more
Technoology

Heard enough?

Creating something so deeply subjective as an atmosphere without a strong understanding of human behaviour is kind of silly. Chat to our team today to find out how behavioural science can be applied to help you achieve your goals.

Tell me more
People walking

Heard enough?

Dedicated management, free player replacements, 24/7/365 support… what you want, baby we got it. Chat to our team today to find out how relentless our Relentless Support™ really are.

Tell me more
Man with headphones

Heard enough?

Creating a standout retail experience isn’t easy. Chat to our team today to find out how we can use music and tech to create a till ringing atmosphere and help you achieve your goals.

Tell me more
Clothes on rack

Heard enough?

Creating a standout restaurant experience isn’t easy. Chat to our team today to find out how we can use music and tech to serve up the perfect atmospheres in your restaurants and help you achieve your goals.

Tell me more
Restaurants kitchen

Heard enough?

Creating a standout coffee shop experience isn’t easy. Chat to our team today to find out how we can use music and tech to brew the perfect atmospheres for your cafes and help you achieve your goals.

Tell me more
Cafe

Heard enough?

Creating a standout pub experience isn’t easy. Chat to our team today to find out how we can use music and pint-sized tech to create the perfect atmosphere and help get the drinks flowing.

Tell me more
People celebrating in pub

Heard enough?

Creating a standout hotel experience isn’t easy. Check out (or in) how we can use music and tech to create the perfect atmospheres and help you achieve your goals by chatting to our team today.

Tell me more
Restaurant table with cutlery

Heard enough?

Creating a standout gym experience isn’t easy. Chat to our team today to find out how we can use music and tech to get your atmospheres into perfect shape and help you achieve your goals.

Tell me more
Gym equipment

Heard enough?

Creating a standout salon experience isn’t easy. Chat to our team today to find out how we can use music and tech to create an atmosphere with the perfect finish and help you achieve your goals.

Tell me more
Salon equipment

Heard enough?

Creating a standout office experience isn’t easy. Chat to our team today to find out how we can use music and tech to create atmospheres that work as hard as your customers.

Tell me more
Co-working space

Heard enough?

Creating a standout spa experience isn’t easy. Chat to our team today to find out how we can use music and tech to create the perfect peaceful atmosphere and help you achieve your goals.

Tell me more
Towels and insense

Heard enough?

Creating a standout ship experience isn’t easy. Chat to our team today to find out how we can use music and tech to create the perfect atmospheres for your cruise ships and help you achieve your goals.

Tell me more
Beach with cruise ship in background
Is hospitality under more pressure than ever?

Abbie Dawson

With a degree in Marketing and a Marketing Week Mini MBA in Marketing, Abbie has always had a goal of working with a brand with music in its DNA. Enter: Startle. She is in charge of our marketing activity, making sure to spread the word of Startle to as many brands as possible. When Abbie’s not working, you'll find her vinyl shopping to add to her collection or in the gym picking up heavy things or making enemies with a punching bag.

Say hello on LinkedIn

Hey, we've just met you and this is crazy. But here's our number +44 (0)203 397 7676. So, call us maybe?

  • Number of locations *