Top of the Pups - what FM is best for our furry friends?
Compared to the dark times of 2020 and 2021, our canine companions are finding themselves left home alone more often. And for the 3.2 million dogs who joined families during lockdown, this may come as a big shock.
From boredom, depression and separation anxiety, some dogs can find being home alone tough. In fact, the RSPCA estimates up to 8 out of 10 dogs may be struggling to cope.
And we know Bonfire Night is one of the dates in the diary dog owners dread the most. The loud crackles, bangs and flashing lights can frighten and confuse even the calmest pets and can be nothing short of traumatic for the 50% of dogs who are noise sensitive. Just like with people, music can affect how dogs think, feel and act.
To find out, we analysed 25 of the UK’s most popular radio stations over a 12-hour-period.
Using studies suggesting dogs prefer a variety of genres to stimulate them, songs with low dynamic range to avoid startling them and a tempo (bpm) like their own heartbeats to relax them, we then ranked the stations on their suitability for Bonfire Night.
Top of the Pups is Smooth FM, scoring an impressive 7.3/10 – the highest of the 25 radio stations in our study.
Across a 12-hour period studied, Smooth FM played songs with a low average energy score (3.9/10), signalling tunes didn’t have many sudden shifts that might cause stress and anxiety.
The station’s playlist also has a lot of genre diversity (8.3/10), minimising the effects of habituation which can leave dogs bored and disengaged – and more likely to take out this frustration on your furniture. It also nods to the fact that dogs having their own individual music preferences, as identified by researchers at the University of Glasgow. Who knew?
Smooth FM’s playlist also featured songs with an average tempo closest to that of a dog’s heartbeat (9.6/10). Research suggests that dogs respond best to music with a Bpm (beats per minute) similar to their own heart rates - around 60-160 bpm depending on the breed. This mimics the feeling of relaxation puppies seek from their mothers' heartbeat when snuggling into them.
Runner’s up are BBC Radio 1, scoring 6.7/10 overall. The station gets a perfect 10/10 for the variety of genres it plays in a day, together with a good score for the average tempo of its playlist (7.3/10) and low energy score (2.9/10).
Making up the rest of the top five are Heart 80s (6.2/10), Kiss FM (5.8/10) and Magic Soul (5.7/10) - all scoring above average in our study.
We should think twice before putting on Radio X (2.4/10), Planet Rock (2.6/10), Virgin Radio (2.7/10) and Absolute Classic Rock (also 2.7/10) which performed poorly. These stations’ tunes featured tempos in excess of a dog’s heartbeat, within the same genre (mostly rock) and had high energy which could induce anxiety.
According to Anna Webb, Dog Behaviour Expert and host of A DOG’S LIFE podcast:
We also spoke to Karlien Heryman, Head of Pets at Pets at Home:
“Dogs have much better hearing than us, so pick a quieter level than you would do if you were listening.”
So this Bonfire Night when you want to make sure your four legged friend isn’t distressed or bored, pop on Smooth FM at a lower volume.
Ready to amplify your brand? Get in touch to find out how we can use music and tech to help you achieve your goals.
Elevate your brand with strategic music solutions, designed to build an impactful audio experience. We’re here every step of the way to help you craft your auditory identity and achieve your goals.
Elevate your brand with strategic visual solutions, designed to build an impactful experience. From digital signage to branded TV, our end-to-end service ensures your brand's visual identity is consistent, impactful and supported every step of the way.
Proactive account management, free player replacements, end-to-end support… our Relentless Support™ team are definitely just that - relentless. You can rest assured that you’re in safe hands with Startle - get in touch.
Ready to amplify your retail brand? Get in touch to find out how we can use music and tech to help you achieve your goals.
Ready to amplify your hospitality brand? Get in touch to find out how we can use music and tech to help you achieve your goals.
Ready to amplify your brand? Get in touch to find out how we can use music and tech to help you achieve your goals.
Elevate your brand with strategic music solutions, designed to build an impactful audio experience. We’re here every step of the way to help you craft your auditory identity and achieve your goals.
Elevate your brand with strategic visual solutions, designed to build an impactful experience. From digital signage to branded TV, our end-to-end service ensures your brand's visual identity is consistent, impactful and supported every step of the way.
Proactive account management, free player replacements, end-to-end support… our Relentless Support™ team are definitely just that - relentless. You can rest assured that you’re in safe hands with Startle - get in touch.
Ready to amplify your retail brand? Get in touch to find out how we can use music and tech to help you achieve your goals.
Ready to amplify your hospitality brand? Get in touch to find out how we can use music and tech to help you achieve your goals.
Get in touch to speak to our team who are ready to help you amplify your brand. We’d love to hear from you.
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