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Premium tech for premium experiences.
Twickenham Stadium is the home of England Rugby, holding around 82,000 people. It’s a destination for fans around the world to experience the action on the pitch on a match day, dance to some of the biggest stars in music, re-live the history of a stadium tour, visit the World Rugby Museum, host a fantastic event or take a trip to the Rugby Store.
The team at England Rugby came to us with a very interesting brief. A key part of the incredible entertainment at Twickenham Stadium is their corporate hospitality options. Their luxury private suites are the perfect way to impress key clients and watch events in style. But there was one problem - they were looking to use consumer streaming services to provide the music for their boxes. This is illegal for businesses, so that’s where we stepped in to help.
We knew that our Startle players could provide the solution England Rugby needed.
All their corporate hospitality boxes now have our hardware installed - they can create their own playlists and import from streaming services like Spotify, or use our huge range of Startle playlists to create the perfect soundtrack to the experience. This means that they have access to a broad range of music immediately, which is vital for a venue that hosts visitors from many different cultural and demographic backgrounds. One-size-fits-all just isn’t going to cut it when the events and corporations change so frequently.
They can create their own playlists and import from streaming services like Spotify, or use our huge range of Startle playlists to create the perfect soundtrack to the experience.
The team at the Twickenham Experience were given full access to all Startle playlists and Studio functionality, and it’s clear which sound fit the brand - house classics and dance anthems. Passion and energy burst out of live sport, so seamlessly blending the pulsating beats and infectious rhythms from electronic classics enhances an already exhilarating crowd. From 90s onwards to fresh chart hits, upbeat, high-valence music pumps across 10 zones of music to up to 80,000 fans.
England Rugby now has a music system which can meet the needs of the wide range of clients who use their incredible hospitality options at Twickenham Stadium. And they’re not breaking any laws along the way - it’s a win-win!
Get in touch to find out how our strategic audio visual solutions can make your brand unforgettable.
