The Benefits of Digital Signage

Businesses and organisations are always looking for new ways to captivate audiences and enhance communication. Whether your customers are browsing the aisles, winding down with a drink, or waiting to be served, digital signage is an impactful tool. 

There are many reasons why digital signage has proven to be a game-changer - let’s look at some of its benefits.

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Dynamic Content Delivery

It’s undeniable that digital displays are much more dynamic and engaging than traditional print signage. Unlike traditional static displays, digital signage allows for real-time updates, enabling businesses to showcase promotions, announcements, and relevant information instantly. This flexibility ensures that audiences receive fresh and targeted content, creating a more impactful and memorable experience. 

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Increased Visibility and Attention

Digital signage attracts attention in a way print might struggle to. The vibrant colours, sharp images, and dynamic content are eye-catching, making it an effective tool for grabbing attention in crowded spaces like shopping centres. Use it as a way of standing out from your competitors and ensure that your messages are noticed and retained. 

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Cost Effective Advertising

Compared to traditional print advertising, digital signage offers a more cost-effective solution. Businesses can easily update content without the need for printing new materials, reducing both printing costs and environmental impact. The ability to schedule and automate content also streamlines the advertising process, saving time and resources.

Within our atmosphere management platform, Studio, you can control your signage and unlock efficiencies across your business. 

• Upload and manage image and video assets in one place, for multiple locations.
• Make use of our ready-made templates, or create and edit your own content with our editor.
• Remotely copy settings across multiple screens or locations, or create a schedule unique to each.
• Integrate with Startle Music to play audio from videos through your overhead speakers, between the tracks.
• Save energy by setting screens to shut off at night through standby commands over HDMI.
• Make your music an even bigger feature and show “Now Playing” or “What’s Next” to draw attention to the tunes.

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Enhanced Interactivity

Why not give your customers an interactive experience? Digital signage can deliver just that. Touchscreen displays and interactive kiosks provide users with the ability to engage with content, offering a more personalised and immersive experience. This interactivity not only entertains but also serves as a valuable tool for collecting user data and feedback. 

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Easier for staff

Traditional print advertising can be time and resource intensive for your staff. If you’re a business with a widespread presence, digital signage can be an easier solution - through a user-friendly content management system like Startle Studio, managers or head office (depending on control levels) can easily create assets and schedule them efficiently. The flexibility to convey multiple messages across the day also means less manual changes are needed. 

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Improved Customer Experience 

Whether in retail or hospitality, arguably the most important benefit of digital signage is its ability to contribute to enhancing the overall customer experience. Whether you’re using digital displays to guide your customers through a store, or showcasing mouth-watering images in restaurants, it can transform mundane tasks into engaging and enjoyable interactions. 

This is particularly prominent in pubs. We’ve all experienced a pub visit where a football game has been on the screens, and are either promptly turned off after final whistle, or you’re left to watch Bargain Hunt with your pint (great show - but there’s a time and a place). 

Digital signage is a great way to really make the most of the screens in your venue. For example, for the sports fans, Startle Arena provides a dynamic schedule of content that will both entertain customers in your venue at the time, and encourage them to return on match days. 

Combining recent sports statistics with entertaining content and promotional videos from the main UK and worldwide broadcasters, Startle Arena creates a TV ‘hub’ for all things sport. Content is automatically updated, with up to 35 new videos every day, so you can enjoy a constantly refreshed service that requires minimal management. And if you want a truly bespoke service, we can even create a branded channel that becomes entirely your own.

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As technology continues to evolve, digital signage stands out as a versatile and powerful communication tool. Its ability to deliver dynamic content, capture attention, enhance interactivity, and provide cost-effective solutions makes it an indispensable asset for businesses and organisations across retail and hospitality. By embracing the benefits of digital signage, businesses can stay ahead in the competitive landscape and create memorable experiences for their audience.

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Head here to find out more about Startle Display, or get in touch.